Session 1 of the Promotional Writing: Writing Engagingly and Persuasively Series

Hybrid Format

Many of us use writing to promote events, services, products, or opportunities. With this kind of writing, audience matters--perhaps even more than the content of your writing. In the first of a three-part series, Sam Killian, Ypsilanti District Library’s Community Relations Coordinator, will share tips on identifying your audiences and developing your writing to appeal to their needs. Perfect for anyone who needs to write press releases, flyers, blogs, social media posts, or promotional emails. Come away with questions you can ask and tips to help identify your main audiences and use your understanding of those audiences to create effective promotional writing.